How to Build a Campaign
Starting a Campaign
With one simple transaction, employees can support local groups throughout the year. Community Works has the expertise and the tools necessary to make setting up an employee giving campaign easy for everyone. We can provide print materials and skilled presenters ready to make the campaign a success.
It’s simple to start a payroll contribution program with Community Works whether your company does its payroll in-house or sends it to an outside vendor.
What is required of an employer?
- You assign a campaign coordinator and, with our help, s/he establishes a timeline and process for educating employees about the campaign and the participating organizations.
- Pledge forms and brochures are distributed to all your employees – we can provide the most of the materials. (Most campaigns take place in the fall; pledges are deducted from paychecks during the next calendar year.)
- We help you implement your plan for campaign promotion. Staffs from Community Works and/or its member agencies are available to attend kickoff events, provide speakers and answer questions at your workplace.
- After the campaign, campaign coordinators collect pledge forms, complete a campaign report, and distribute pledge forms: one copy goes to Community Works, one copy goes to your payroll department, and one copy stays with the donor.
- Your payroll department sets up an automatic deduction and a liability account. Checks can be sent to Community Works on a schedule that works best for you: every pay period, monthly, or quarterly.
What if my workplace currently allows payroll deduction with other umbrella charities?
We work along with other fundraising federations in many workplaces. Conducting a side-by-side campaign that includes Community Works requires minimal additional work. Studies show that employers who offer multiple options in workplace giving see an increase in employee participation and an increase in total dollars raised. Employees appreciate the broader choice.
No one federation can represent the entire community. But each federation brings the knowledge and resources of the organizations it represents.